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The Martini Uncovered
by Peter Struck
My first stop was Brasserie Jo where chef Jean Joho, who made his name at Chicago's famed Everest, gives the martini its own menu, and features a half-dozen selections. (Try the Martini Jo: Skyy Vodka, Lillet, twist of orange, nice.) In all respects, the restaurant's fare is scrupulously Alsatian, from the entrees, like coq au vin with spaetzel, to the beer (they feature a delicious recipe of their own) to the Gewurztraminers, which the waiters take pains to explain to the uninitiated are not cloying like German wines. Was the martini a French-German hybrid, I wondered? No, nothing so exotic. Though there are a few competing traditions, the martini was surely born in America in the late 19th-century, probably in San Francisco. In the second edition of the Bar-Tenders Guide (1887), "Professor" Jerry Thomas published the first documentary evidence of the martini, a recipe for his concoction of sweet gin and vermouth, called a "Martinez." Within a decade, the name had become martini, and dry gin and vermouth were favored. And the martini did not stray far from its fancy, city roots. For example, when Jack London's Elam Harnish struck it rich in the Yukon (in Burning Daylight, 1898), he moved to San Francisco, and switched from rot-gut whiskey to the martini. So at my next stop, the Blackhawk Lodge, located in Chicago's Gold Coast and specializing in woodsy food, I wondered why they make such a point of their martinis? They have a menu of about a dozen, including the Top of the World, which sets a blue-cheese-stuffed olive inside of Finlandia Vodka. It seemed a dissonant, fancy note in my lodge-like surroundings. But then again, they also sell barbecued ribs for $20. So there you have it.
The sax player for the Dave Brubeck Quartet once told an audience that he developed his distinctive sound by trying to sound like a dry martini -- which brings me to my next stop, the Gold Star Sardine Bar. Located in the Playboy building, this club's martini lives up to its high-toned, loungey setting. An almost comically over-sized glass of gin, matching olive, add a leggy chanteuse -- the jazzers would have been proud. Entering Harry's Velvet Room, where an extensive martini menu complements the restaurants featured selection of cigars, raised the disconcerting suspicion with which I began. In savoring my martinis was I tasting the same pleasures that tickle some of my right-wing friends -- you know, the kind who get showy satisfaction by fancying themselves "politically incorrect?" This question required further research into a sad chapter in the martini's semantic history. In 1976, Jimmy Carter successfully campaigned against, among other things, the martini. Carter held up "fat cats" who deducted expensive three-martini lunches from their taxes as egregious examples of the excesses of corporate greed (which, at the time, seems to have bothered people). When William F. Buckley weighed in in favor of the martini ("the martini, lets face it, has become a code word") and when Hugh Sidey dignified the sordid martini affair in his column in TIME magazine, the cocktail's doom was almost sealed. Within two years, a writer in Bon Appetit sounded a warning that the martini was about to go the way of the dodo. Now that compunctions like Carter's are considered quaint, the martini is free to enjoy its rediscovered popularity. But what is it that we pour from our shakers? Is it Americana? fancy citification? high-style glamour? a stream of cool jazz? a tonic for all this priggish lefty stuff? All these things are in there, I think. Whatever else you decide about the martini, use a chilled glass, invest in a worthwhile olive, serve it very cold and, as my mother-in-law always reminds me, don't bruise the gin!
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