SHADY BROOK FARMS

Shady Brook Farms, founded in 1939, is the premium fresh turkey brand of Rocco, Inc. located in Harrisonburg, VA. Shady Brook Farms raises, processes and markets fresh turkeys. Whole, fresh turkeys and fresh turkey parts bearing the Shady Brook Farms label contain no artificial ingredients or preservatives, carry the Good Housekeeping Seal and come with a money back guarantee.

Nutritional information is provided on Shady Brook Farms products, and simple, easy-to-prepare recipes are listed on tray-pack labels. Whole turkeys and whole breasts feature pop-up timers to assure the meat is cooked to the perfect temperature.

Shady Brook Farms has processing plants located in Dayton, VA and St. Pauls, NC. The company maintains an active quality control regime, reflecting its serious commitment to all aspects of quality assurance. This system, which uses state-of-the-art techniques and scientific equipment, is staffed by a team of microbiologists and technological experts. The company's criteria for Grade A labeling are higher than the existing specifications of the U.S. Department of Agriculture.

Shady Brook Farms is the first poultry company to use the Assur-Rinse' food safety wash on its fresh turkey products. Assur-Rinse' effectively eliminates potentially hazardous foodborne pathogens, such as salmonella, and E. coli, thus assuring enhanced product safety and quality.

Rocco's turkey operations include a hatchery that has an annual capacity of 17.5 million young turkeys, called poults. The young birds are raised by carefully selected growers who must meet the company's high quality standards for housing and raising turkeys. Rocco veterinarians and flock supervisors monitor health and sanitation.

The company employs a nutritionist and develops its own turkey feed. It was the first company to use a vapor injection process that assures the feed is free of salmonella. Rocco turkey research includes a continuous evaluation of various breeds to determine those which best suit consumer needs.

The largest supplier of fresh turkeys for the holidays, Rocco operates its own truck delivery service to ensure that Shady Brook Farms products arrive fresh from the Shenandoah Valley to supermarkets, on time and in perfect condition.

Rocco is the third largest turkey producer in the United States and employs 3,700 men and women. The company is also involved in the production of high-quality chicken and a full line of cooked poultry products.

In addition, Shady Brook Farms features a toll-free number (1-800-233-8757) to answer consumers' questions or concerns regarding preparation, handling, etc. Or, you can email us at shadybrookfarms@rocco.com.